The Incentive Gift Card Coalition (IGCC), a Strategic Industry Group of the Incentive Marketing Association (IMA), promotes the value of gift cards for incentive and recognition programs to enhance business performance. IGCC member companies are the elite among retail, catalog and performance improvement agencies, offering cards and certificates that can be redeemed for merchandise, travel, food, accommodations and services. IGCC members provide all products and services needed to successfully design, print, package and implement highly successful B2B or B2C gift card programs.