THE WOMEN BEHIND WiiN

“Our responsibility as female leaders is to create women-empowered communities allowing next-generation female founders and CEOs to grow.”

“Our responsibility as female leaders is to create women-empowered communities allowing next-generation female founders and CEOs to grow.”

Julie Leblan

Founder and CEO of MyList & Merit Incentives, Julie Leblan began her career as a solicitor in finance law in Paris and London.

Moving to Dubai in 2010 Julie launched MyList, a B2C gifting company, and Merit Incentives, an innovative B2B technology company.

EY Woman Entrepreneur of the Year in the UAE 2018-2019 and winner at The Incentive Awards in London as Entrepreneur of the Year 2019, Julie was elected in 2020 in the TOP 30 under 40 by The Loyalty Magazine Awards in London.

“Business has the transformative power to change and contribute to a more open, diverse and inclusive society. In today’s ‘new world’ we can operate in a global environment by adopting the ever developing opportunities that technological advances ca…

“Business has the transformative power to change and contribute to a more open, diverse and inclusive society. In today’s ‘new world’ we can operate in a global environment by adopting the ever developing opportunities that technological advances can offer.”

Wendy Carter

Founder and CEO of UK based Fintech Collection Pot and Founder of the Incentive Awards.

Wendy Carter has pioneered a number of successful businesses the in Tech and Employee Incentive sector.

Building on 15 years’ experience in publishing and advertising, Wendy founded and launched the annual Incentive Awards, the leading incentive and reward event across Europe.

Wendy has held senior advisory positions, including the Incentive Marketing Association Europe Board.

“The Incentives and Loyalty Industries are composed of many talented individuals who have created outstanding businesses and demonstrated exceptional learnings. A global network allowing these to connect in order to brainstorm, innovate and collabor…

“The Incentives and Loyalty Industries are composed of many talented individuals who have created outstanding businesses and demonstrated exceptional learnings. A global network allowing these to connect in order to brainstorm, innovate and collaborate is needed in the current situation and with a fast growing market.”

Debbie Ghillino

Founder and Managing Director of The Incentive Company, Debbie Ghillino has decades of experience working with some of the top incentive companies in the UK and South Africa.

A founding member of the Middle East and African chapter of the IMA, Debbie has been published numerous times in the South African Loyalty and Incentive industry.

Debbie was the President of the Global Incentive Council based in the USA during 2014/15 and is a frequent speaker at industry events, including the Incentive Marketing Association conferences in the USA.

“The incentive and loyalty industries are fast evolving towards a complete digitalisation of their technologies and member programs. Collaborative thinking and innovative ideas are imperative for companies to create customer centric solutions.”

“The incentive and loyalty industries are fast evolving towards a complete digitalisation of their technologies and member programs. Collaborative thinking and innovative ideas are imperative for companies to create customer centric solutions.”

Carly Neubauer

Co-Founder and Director of Elevate Loyalty and Pay2Elevate, a business that delivers global rewards content and digital payment technology solutions to the loyalty industry.

Board member of IMA MEAPAC, Representative of the ALA, and 2024 host of Let’s Talk Loyalty podcast, Carly is actively engaged in the loyalty, incentives and payment industry locally and globally.

Working in ASX listed companies, private corporates and start-up environments, Carly has expertise in loyalty, incentives and technology systems and has delivered enterprise solutions, B2B and direct-to-consumer programs.  

To date Carly has developed and managed more than 30+ consumer and employee loyalty and incentive programs in the insurance, energy, retail and finance sectors.

“The Incentives and Loyalty industries needs a supportive space in which its leading women can voice bold ideas, in turn accelerating innovation and entrepreneurship. It’s time to think big, challenge the norm and be audacious.”

“The Incentives and Loyalty industries needs a supportive space in which its leading women can voice bold ideas, in turn accelerating innovation and entrepreneurship. It’s time to think big, challenge the norm and be audacious.”

Rocío Liébana

Rocio Liebana Vinuesa is the founder of RLC Solutions GmbH and Board member of Incentive Marketing Association Europe. Rocio has 15+ years of experience in the Incentives and Gift Cards industry and has run multiple successful projects with top tier global retailers based in Europe and beyond.

She founded her own consulting company in 2017 to support brands to leverage the full potential of their Gift cards and in 2021, she decided to take the business to the next level and launch RLC Solutions GmbH. RLC operates in 20+ countries and makes it easier for brands to leverage the power of gift cards by providing sound guidance, SaaS platform solutions, access to B2B sales channels and program management support.

“Amplifying the work of women in our industry is incredibly important, because when we recognize the different needs and perspectives that women bring to our organizations, it empowers our industry to create more inclusive, and therefore, better pro…

“Amplifying the work of women in our industry is incredibly important, because when we recognize the different needs and perspectives that women bring to our organizations, it empowers our industry to create more inclusive, and therefore, better products and services.”

Holly Glowaty

Holly Glowaty is the EVP, Head of Merchants for Prizeout and Co-Founder of Flourish Conference & Media. 

Holly has spent over 12 years working with retailers to create profitable partnerships through FinTech, loyalty/rewards and event sponsorships. She is passionate about transforming the utilization of gift cards into branded currency. 

Holly was named one of the 25 Most Influential People in Incentives 2017 by Incentive Magazine, is a founding Chair of FinTEx: FinTech Women, and is co-founder of FinFoundHer: an initiative aimed at helping female-led businesses grow and gain access to funding.