Forget Balance: Real Talk on Motherhood and Career in Incentives & Loyalty

“Balance” is a clean word for a messy reality. So let’s stop pretending.

Join WiiN — Women in Incentives Network for our first LATAM-focused panel: an open, honest conversation on building a career in loyalty, incentives and fintech while navigating motherhood and family life.

This session brings together senior women from across the industry, each with a different perspective and career journey:

– Rocío Liébana (Founder & CEO, RLC Solutions, co-founder WiiN)
– Jimena Pierdant (Head of Mexico, Cashwave & IMA LATAM President)
– Maury Meléndez (LATAM Director, TDS Gift Cards)
– Debora Franchim (Global Director, Loyalty & Personalization, dunnhumby)

Together, they will share what it really looks like behind the scenes — from leading teams and scaling businesses across regions, to navigating the realities of family life alongside demanding careers.

We’ll talk about the things that don’t often get discussed openly:
– how careers evolve alongside family life
– the expectations vs. reality of “balance”
– workplace flexibility (and where it still falls short)
– the challenges specific to our industry

No polished narratives. No “you can have it all.”
Just real experiences, honest reflections, and practical insights from women who have built their careers in this space.

The conversation will be moderated by Rachelle (team WiiN), who will also briefly introduce WiiN and its growing community — particularly as we expand further into Latin America.

Whether you’re a mother, planning to be one, or simply navigating your career in this industry, this session is for you.

Not a WiiN member yet? No worries — join as a guest and feel free to bring female colleagues or connections from the LATAM region.