Holly Glowaty

Holly Glowaty is a serial entrepreneur and go-to-market strategist with over 13 years of experience building revenue-generating products, partnerships, and brands across fintech, payments, loyalty, and rewards. As the Founder and CEO of UniFI Group, she helps Fintechs and Financial Institutions go to market with clarity and efficiency.

As a leading voice in redefining gift cards as revenue-driving “branded currency,” Holly has launched and scaled multiple ventures, including UniFI Group, The GTM Loop, Prizeout, the Flourish Conference & Media Network and K+H Connection. Her unique ability to fuse brand strategy, market readiness, and business development, makes her a trusted partner to startups and financial institutions alike.

Known for sparking momentum and shaping stories that stick, Holly specializes in navigating the FI ecosystem, aligning smart partnerships, and driving sustainable growth through structure, storytelling, and insight.