Strategic Alliances & Partners

Partners of WiiN

PARTNERS 2026

Merit Incentives

Merit Incentives is a global leader in purpose-driven engagement technology, connecting over 1,000 businesses with 7,000+ brands and reaching more than 100 million end-users worldwide. Founded in 2016, Merit set out to go beyond transactions and create meaningful, human-centred engagement through technology. Today, the company delivers enterprise platforms, white-label SaaS solutions, and plug-and-play APIs that power rewards, recognition, incentives, and loyalty programs across industries. With a fast-growing international team of 80+ employees and offices in key global hubs including London, Barcelona, New York, Dubai, Riyadh, Cairo, Bangalore, and Lahore, Merit combines global scale with strong local insight. At its core, Merit believes engagement should create value for everyone involved — buyers, brands, and end-users alike — and designs its solutions to make engagement easier, more impactful, and more fulfilling.

LastMinute.com

lastminute.com is a leading European travel-tech company, helping millions of customers plan, book, and enjoy their travel experiences. Known for its strong digital platforms and dynamic packaging capabilities, the group offers flights, hotels, packages, and ancillary travel services across multiple markets. With a focus on innovation, data-driven decision-making, and customer-centric solutions, lastminute.com continues to shape how people discover and book travel—while fostering a culture that values diversity, inclusion, and forward-thinking leadership across its teams.

Charity on Top

Charity On Top Foundation, Inc. is an innovative ecosystem for individuals and companies who want to genuinely infuse meaningful, personal charitable giving into their daily lives and work. Through charity gift cards, philanthropic consulting, payment platforms, fiscal sponsorship for clients and benefits for 2 million charities we support, Charity On Top is intentionally disrupting how we think about nonprofit giving and pushing more money to organizations to help solve our greatest challenges.

Diggecard

Diggecard is a global provider of gift card technology and expertise, helping brands design, manage, and scale high-performing gift card, reward, incentive, and loyalty programmes. Operating across the UK, Europe, the Middle East, the US, and Canada, Diggecard offers both off-the-shelf and fully bespoke solutions that drive revenue growth and operational efficiency. Founded in Norway by a team of technology entrepreneurs, and strengthened by the acquisition of UK-based gift card specialists in 2019, Diggecard combines deep market knowledge with an extensive network of 500+ retail partners and business clients worldwide.

OnePrepaid

One Prepaid is the French leader in gift card programme management for retailers and resellers. With deep technical expertise built over nearly two decades, they help turn gift cards into powerful acquisition and loyalty tools through secure, turnkey solutions that are easy to implement. Trusted by leading retailers, One Prepaid combines reliability, innovation and long-standing industry partnerships.

Uggy

uggy is a French digital gifting group dedicated to making every gift a meaningful experience. Bringing together several specialist brands, uggy combines innovation, personalization and social responsibility to reinvent gifting for both B2B and B2C audiences. With over 12 years of expertise, 350+ partner brands and millions of gifts delivered each year, uggy places pleasure, sharing and sustainability at the heart of the gift experience.

STRATEGIC ALLIANCES

BVCNL

The Dutch Gift Card Industry Association (BVCNL) is the knowledge center for the gift card industry. The BVCNL promotes the collective interests of its members in an even more professional and stable gift card market.

The BVCNL informs members about market developments, creates opportunities for business development and networking, and represents the interests of the industry in The Hague and Brussels.

The gift card industry is diverse, and so are the members of the trade association. Naturally, the leading issuers of the most well-known gift cards are members. In addition, the major retailers, distributors, and service providers are also members. This makes the BVCNL a strong collective and represents the voice of the entire industry.

IMA Europe

IMA Europe is the regional chapter of the Incentive Marketing Association (IMA), representing the incentive, reward, and recognition industry across Europe. It brings together professionals and organizations to promote the strategic use of incentives in driving business performance.

Its members include brands, agencies, gift card providers, fintech companies, and loyalty specialists. The association provides a platform for sharing knowledge, networking, and industry advocacy.

Its main objective is to advance the understanding and effectiveness of incentive and reward programs throughout Europe, helping organizations leverage these tools to engage employees, customers, and partners.

GCVA

The Gift Card and Voucher Association (GCVA) is the leading trade body representing the UK’s gift card and voucher industry. It serves as a central hub and collective voice for the sector, supporting its growth, innovation, and credibility across both consumer and business markets.

With members including major and independent retailers, issuers, service providers, distributors, and industry experts, the GCVA provides a vital platform for collaboration, knowledge-sharing, and networking across the gift card ecosystem.

The association’s primary aim is to raise the profile, understanding, and usage of gift cards and vouchers throughout the UK. It plays an active role in shaping industry standards, promoting best practices, and engaging with government, regulators, and media to positively position the sector and drive sustainable growth.

GPCA

The Australian Gift and Prepaid Card Association (AGPCA) is the trade body and membership organisation which represents the key players in Australia’s evolving gift and prepaid card market.

With members including national and local retailers, card issuers, industry service providers, card scheme, financial institutions and distribution channels, the association provides an information and reference point for the Australian industry and is at the forefront of the issues affecting the industry.

Its main objective is to provide a platform for the industry to raise the profile and use of gift and prepaid cards within Australia, positive positioning the sector to consumers, businesses, government and other interested parties.

IGCC

The Incentive Gift Card Coalition (IGCC), a Strategic Industry Group of the Incentive Marketing Association (IMA), promotes the value of gift cards for incentive and recognition programs to enhance business performance. IGCC member companies are the elite among retail, catalog and performance improvement agencies, offering cards and certificates that can be redeemed for merchandise, travel, food, accommodations and services. IGCC members provide all products and services needed to successfully design, print, package and implement highly successful B2B or B2C gift card programs.

WEConnect International

WEConnect International is a member-led, global non-profit that brings motivated, large corporate, multilateral and government buyers together with women-owned suppliers around the world. It works with over 160 multinational buying organizations with over $1 trillion in annual purchasing power combined, that have committed to sourcing more products and services from women-owned businesses based in over 130 countries. WEConnect International identifies, educates, registers and certifies women’s business enterprises that are at least 51% owned, managed and controlled by one or more women. WEConnect International provides certification in over 50 countries that represent over 70 percent of the world’s population.

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