Rocío Liébana

Rocio Liebana Vinuesa is the founder of RLC Solutions GmbH and Board member of Incentive Marketing Association Europe. Rocio has 15+ years of experience in the Incentives and Gift Cards industry and has run multiple successful projects with top tier global retailers based in Europe and beyond. She founded her own consulting company in 2017 to support brands to leverage the full potential of their Gift cards and in 2021, she decided to take the business to the next level and launch RLC Solutions GmbH. RLC operates in 20+ countries and makes it easier for brands to leverage the power of gift cards by providing sound guidance, SaaS platform solutions, access to B2B sales channels and program management support.