Rebekka Rea

Rebekka Rea is a fintech and incentives executive with 15+ years leading growth in gift card, loyalty, and recognition programs. As co-founder of the Retail Gift Card Association, she helped shape national policy and elevate the voice of retailers in stored value and rewards. Rebekka has driven innovation and revenue across brands including Blackhawk Network, InComm, and emerging leaders like NeoCurrency and WorkHuman. She specializes in partnerships that connect brands, technology, and human motivation—using rewards, merchandise, travel, and experiences to recognize and inspire performance.