Heather Abbott

Marketing professional with experience in business development and brand management. Expertise in B2C, B2B, gift card, credit card, and food marketing. Excellent interpersonal relationship, leadership, presentation, project management, social media, event planning, and communication skills. Experienced blogger and social media consultant. Proven record of strategic partnership cultivation and management, B2B sales, quantitative analysis, entrepreneurship, marketing channel management, and marketing plan development. Spent the last 16 years in the gift card industry launching and building B2B, Retail(3rd Party), Affiliate and Consumer programs for brands such as Barnes & Noble, Inc., Delta Air Lines, Princess Cruises, Columbia Sportswear, and more. Implemented and developed key strategic partnerships with companies such as: Blackhawk Network, InComm, Walgreens, RaiseRight, and American Express. Repeatedly served as an industry leader both by mentoring newcomers(American Airlines, Cracker Barrel Old Country Store, Red Door Spa) to the space and by serving as a Board Member of the Incentive Gift Card Council for 2 years. Currently serving a 2nd 3 year term on the Incentive Marketing Association(IMA) Board of Directors. Aside from gift cards, passionate about sports marketing, sponsorships, food industry management, and travel marketing. Loves Disney Parks, RunDisney, Zumba, Travel, CHD Advocacy, and Airplanes. Specialties: Brand Management B2B & B2C Marketing Incentive/Rewards Industry Program Management Gift Card Marketing and Program Management–Retail, B2B, Online Sales Business Development Social Media Marketing Blogging Affiliate Sales and Marketing Contract Negotiation Fundraising Event Planning Partnership Cultivation and Management Non-Profit and Industry Board LeadershipHea