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Panel: Trends 2026/2027
Trends 2026/2027: What’s Next for Incentives, Loyalty & Gift Cards?
The industry is evolving rapidly — from AI and personalisation to changing customer expectations, loyalty strategies, partnerships and reward experiences.
Join us for an interactive fireside chat with three industry leaders as we explore the trends they’re seeing firsthand across conferences, client conversations and the wider market.
We’ll discuss:
- The biggest trends shaping 2026 and beyond
- Where AI is actually making an impact
- The future of loyalty, rewards and customer engagement
- How businesses are navigating changing budgets and expectations
- What to watch as we head towards 2027
Meet our panellists
Jimena Pierdant — Head of Mexico & Colombia, Cashwave | President, IMA Latin America
Nicole Dabike — Procurement Director, Latin America & Caribbean, CarltonOne Engagement
Lori Cassidy, CIS — Founder, Gift A Trip
All three recently attended the IMA Summit in Baltimore, bringing perspectives from across incentives, payments, rewards and travel.
Expect an informal, honest conversation, with audience questions and plenty of practical insights!