Youlia Marks

With an illustrious career spanning over 16 years in the incentives industry, Youlia now holds the esteemed position of Head of Retail Partnerships at Tillo, the fastest-growing embedded rewards and incentives platform. In this pivotal role, she oversees the strategic development of partnerships with the world’s leading brands, fortifying Tillo’s already robust catalog of over 2000+ retailers. Her expertise extends beyond conventional B2C channels to include the intricacies of the B2B market, which helps set the stage for Tillo’s ambitious growth in the UK, USA, Europe, and beyond.

Youlia‘s journey in the rewards and incentives industry began in 2007 as a Marketing Executive at Coinstar, right at the advent of the gift card boom in the UK. Over the years, she has built an enviable portfolio of experience, working with industry giants like Amazon and Blackhawk, furthering her substantial understanding of the incentives market and the subtleties of local and global gift card branding.

As an authority on everything from product diversification to regulatory compliance, Youlia also shaped InComm Payments’ offerings in the EMEA region, managing their popular Vanilla Mastercard range and collaborating on third-party e-money-regulated products.