Marie Trivino

Marie Trivino is a Franco-Portuguese entrepreneur and expert in the global gift-card, incentives, and education industries.
She is the founder and CEO of MGC (My Gift Card Europe), a consultancy and gift card distribution platform based in Lisbon that supports European retailers, brands, and service providers in building and scaling profitable gift-card programs — from physical retail activation to digital transformation and cross-border partnerships.

In 2025, Marie co-founded the Forum Carte Cadeau France (FCCF), the first French association bringing together the country’s gift-card ecosystem — brands, processors, distributors, and institutions — to foster collaboration, market transparency, and innovation through research, regulation, and events.

Having led international gift-card programs for Carrefour Group across eight countries (France, Spain, Belgium, Brazil, Italy, Poland, Romania …), Marie brings over a decade of cross-market experience in building strategic partnerships, managing multi-million-euro programs, and helping brands turn complex ecosystems into scalable growth.